It’s no secret: Gen Z college grads are stepping into one of the most uncertain job markets in recent memory. Hiring freezes, economic downturns and an unsettling rise in AI replacing entry-level roles have created an environment that feels like an obstacle course instead of a career launchpad.
According to recent studies, unemployment rates for new grads (age 22-27) are consistently higher compared to other workers. Additionally, automation and generative AI tools are quietly taking over tasks once assigned to interns and entry-level staff. Combine this with economic uncertainty, and it’s no wonder so many Gen Z graduates are asking: Where do I even start?
The harsh truth about today’s entry-level market
- Companies are cautious: Economic volatility has pushed many employers to pause or reduce hiring.
- AI is shifting hiring practices: Basic research, content creation and customer service jobs are increasingly automated.
- Experience paradox: Even “entry-level” roles may require one to two years of experience.
- Ghost jobs are real: Applicants often never hear back after applying, making the process even more distressing.
However, despite such a challenging situation, there is still opportunity, especially for those willing to think differently about the job search.
Tip #1: Build, don’t just apply
Instead of spending hours on mass applications, invest that time in building relationships.
- Create a targeted approach by reaching out to your alumni network on LinkedIn who are in your field of interest.
- Attend industry-specific webinars, job fairs and networking mixers, which are often free of charge.
- Start or join communities around your professional interest (coding, writing, design, etc.).
Why it works: Referrals are still one of the most effective ways to land interviews. In fact, referred candidates are four times more likely to be hired.
Tip #2: Be referral-ready
Getting a referral doesn’t mean asking someone to “hook you up” just because you know them.
- Keep your LinkedIn profile and resume updated.
- Prepare a brief pitch of your skills and goals.
- Show your value early on by sharing a project or insight relevant to the company.
Bonus tip: Explore new resources like referral platforms, which provide access to a structured, rewarding solution.
Tip #3: AI-proof your skill set
AI isn’t going anywhere. The best thing you can do is learn to work with it, not against it.
- Upskill in critical thinking, creativity, collaboration and emotional intelligence with skills machines can’t replicate.
- Learn to use AI tools like ChatGPT, Midjourney or Notion AI to augment your workflow.
- Develop your personal brand through blogs, side projects or online portfolios.
Tip #4: Think gig, not just job
In a shifting economy, freelance and contract work can be your best entry point.
- Try project-based gigs to gain real-world experience.
- Explore startups, nonprofits and small businesses as they often value hustle over a resume.
- Keep an eye on referral-based platforms where you can build a reputation and be recommended for new roles.
Be proactive, not passive
The old formula — get a degree, apply online and wait for the right opportunity no longer guarantees success. A better way? Be visible. Be valuable. Be referred.
As Gen Z continues to enter and reshape the workforce, those who embrace a new approach to navigating the networked, AI-augmented economy will be the ones who stand out and not just survive.
Let relationships, referrals and reinvention be your competitive edge.