Every 15 days or so, a clip goes viral on Twitter and Reddit. It is a clip from 60 Minutes, a TV show. In it, we see a sage-like Rick Rubin, sitting cross-legged in a meditative stance, answering a few questions. He is a music producer, famed and celebrated in the industry. Do you play instruments — Rubin is asked. Do you know how to work a soundboard? The answer is no to both. “I have no technical ability,” Rubin says. “And I know nothing about music.” So, what does he have? Taste, Rubin has taste. Or so he says.
This clip goes viral often nowadays, because when people start thinking of generative AI tools like ChatGPT, Gemini and DeepSeek, they come to a conclusion that soon technical skills will not matter. That is because AI will offer all the technical skills one might need. It is already doing plenty of coding, for example. Google CEO Sundar Pichai just said that within his company, almost 30 per cent of code is now written by AI. These AI tools are also already doing quite significant heavy lifting in industries like graphics design, media production, business writing and communications, consulting and data analysis.
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