The Good Glamm Group, once one of India’s most talked-about content-to-commerce startups, is now grappling with a full-blown financial crisis. Amid delayed salaries, closed offices, and growing anger among employees, CEO and MD Darpan Sanghvi has publicly apologised, calling the situation his “moral responsibility” to fix.
In a LinkedIn post shared via the company’s official page (now deleted post), Sanghvi admitted that the company has failed to pay salaries on time and is struggling to stay afloat. “I never imagined, even in my worst fears, that we’d be here,” he wrote. “There may be delays, but we are here for you and doing our best.”
Sources say salaries for over 150 employees, across functions like tech, branding, product, and sales, have been delayed since April, with payments now expected only by late June or beyond. Meanwhile, cost-cutting measures have intensified: the company has vacated its Kurla West office in Mumbai and permanently shut down its Vasant Kunj office in Delhi.
The financial troubles, Sanghvi explained, were triggered by a last-minute collapse of an acquisition deal. “At the end of our funding cycle, we were on the verge of selling one of our brands… but the CEO of the acquiring company stepped down, and the deal fell through,” he wrote. “It was a gut punch out of nowhere.”
Since then, the company has struggled to raise funds, leading to what Sanghvi called a “chain of financial strain” that disrupted not only salaries but operational payments across the board. The startup is now said to be in discussions with lenders to restructure its liabilities and generate working capital.
However, former employees claim they are being left in the lurch. Several ex-staffers, including Ritika Bhatia and Chirag Gandani, took to LinkedIn this week to call out the company for withholding dues since February 2025. Gandani, who spent over five years at the company, wrote: “No salary since February. No gratuity. No Form 16. And no replies from HR.”
Bhatia echoed similar frustration: “This isn’t just a delay, it’s deliberate avoidance and silence. Emails are met with copy-paste responses: ‘Funds are being arranged. Lenders are not allowing cash to go out.’”
Both alleged that while current employees are still receiving their pay, former employees have been “ghosted” with no accountability, timelines, or communication from senior leadership.
To make matters worse, Indian Startup News had reported last month that lenders such as Oxyzo and HSBC are considering legal action against the group to recover dues.
The Good Glamm Group, which owns brands like The Moms Co, Sirona, POPxo, and MissMalini, was once hailed as a pioneering force in India’s D2C landscape. But as employee unrest rises and financial liabilities pile up, the company now finds itself in a credibility crisis, with many wondering whether a turnaround is even possible.