Stefano La Rovere, director of global robotics, mechatronics and sustainable packaging at Amazon, has the unfortunate task of trying to convince the public that Amazon is not in fact automating away human labor with its robotics deployments.
“It is a myth that technology and robots take out jobs,” La Rovere told CNBC last year. He said robots assisted workers “by reducing walking distance between assignments, by taking away repetitive motions, or by helping them to lift heavy weights. In turn, our employees can learn new skills.”
La Rovere added that in recent years, “more than 700 new categories of jobs have been created by the use of technology”.
Still, Amazon has also bragged that warehouse automation has reduced costs by 25%, and one has to exercise willful disbelief to conclude that those savings are not in labor costs.
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