A Bengaluru-based engineer named Aritra is inspiring job seekers online after sharing how he finally landed a role at Amazon, but only after facing repeated rejections from the company over five years.
In a now-viral Instagram video, Aritra opened up about the emotional toll of constant rejection and why he refused to stop trying despite multiple failures. Introducing himself as a data engineer at Amazon, he reflected on the difficult journey behind finally receiving the offer he had chased for years.
“No matter how much we tweak our resume, take referrals or prepare, we are still going to get rejected,” he said at the beginning of the clip, referring to a comment someone had once left on one of his videos.
Aritra revealed that he had applied to Amazon “more than 7-8 times over a period of 5 years”, trying every possible route to get noticed.
“I applied through referrals, through the job portal, and every single time my resume didn’t even get shortlisted. I used to get auto rejection mails again and again,” he said.
According to him, there eventually came a point where he had to decide whether to give up entirely or continue despite the disappointments.
“At one point, I had two options: stop trying or keep going. I chose to keep going, and one day I finally got the interview call. This time, I was prepared enough to crack it,” he said.
The clip has resonated strongly with professionals, students and job seekers online, many of whom related to the frustration of sending countless applications and receiving only automated rejection emails in return.
Several users praised Aritra for openly talking about failure instead of only celebrating success. Others said his story reflected the harsh reality of today’s hiring market, especially in tech, where persistence often matters just as much as skill.
For many viewers, the video became less about Amazon and more about resilience — the quiet decision to continue even when rejection starts feeling routine.